Business Plan for a Small Business

A business plan is an important part of starting a business because it will force you to take a look and really think about what you want to do with the business both in the immediate future and a few years down the
road. It is a document you should always refer to and continue to update to ensure your business is on the right track to reaching its goals. Once a goal is reached, you should change it to reflect a new one. By learning how to write a business plan, you'll be a step ahead, because most banks and other sources of business capital want to see one. There are many business plan templates available online to help with writing a business plan.

Your business plan should be written in basic layman's terms, easy to understand, and very thorough. Here's what you need to include in your business plan:

Business Name: First and foremost, you want to include your business name. This should be a clear indication of what your business will be doing and easy for people to remember.

Mission Statement: Offer a mission statement for your business. This will tell potential investors and consumers what your business is about and what you hope to accomplish with your business.

Business Vision: What will your business look like a year from now? Five years from now? 10 years from now? Consider where you want to your business to go in the future because this will help you develop a plan for how to get there.

Goals and Objectives: What do you want your business to accomplish? How will you determine whether or not your goals have been accomplished? The more detail here, the better the plan. Figure out what you want to do and what you will use to measure how you got there. For instance, if you want to sell $100,000 in merchandise—your objective could be to get enough customers to reach your goal.

Any Branding Ideas: Consider anything you've thought about for logos, color schemes and slogans. Noting these ideas here will make it easier for you to remember them and conduct necessary copyright research before you move forward with these designs.
Market Research: Consider your current competition and customer need for your business. Do you have an angle other businesses do not? This will help you determine how likely you will be able to succeed. If there are 75
competing businesses in your area, it may be a good idea to alter the business idea or location of the business.

Financial Plan: Consider the money you have on hand and where it needs to be spent. Determine the money you'll need to get into business, the amount of money you'll need to stay in business should your projections not be correct, and how much profit you could potentially make.

Plan of Action: Plan what you're going to do for advertising, marketing, and even business failure. The more you think about and determine how you're going to handle in the beginning, the better off your business will be when it's up and running.